Business Strategies in Times of Change

Pharmaceutical Executive’s Marketing & Sales Summit (PEMSS) addresses the most critical issues and changes impacting pharmaceutical and biopharmaceutical marketing and sales executives.

Two separate tracks, one for Marketing and one for Sales, deliver up-to-the-minute, relevant information and advice on marketing and sales best practices in the ever-changing pharmaceutical, specialty pharma, and biotech markets.

Intensive sessions packed with need-to-know information:

  • Keynote addresses delivered by:
    Deirdre P. Connelly, President, Lilly USA
    Christopher Singer, EVP and COO, PhRMA
    Martin Soeters, President, Novo Nordisk
  • Exclusive Leadership Panel of Pharmaceutical Company Presidents and VPs/Sr. VPs
  • “Best Sellers List”: How to Drive Market Share Performance
  • “Fixing the Sales Model” Panel
  • NEW Session: The first-ever live report focusing on Pharmaceutical Executive’s Annual Pharmaceutical Industry Audit
  • How Doctors Learn in Marketing and Sales
  • Evidence-Based Formulary Decision-Making
  • Internet Search Strategies: Settling the Wild, Wild Web
  • Sales Rep Compliance
  • Extending Your Marketing Reach in Managed Markets
  • DDMAC: What You Need to Know!
  • Maximizing Sales Investments in Specialty Markets
  • Measuring Sales Training Programs
  • Optimizing Your Phase III Through V Clinical Portfolio

  • MARKETING- Patient Compliance via Patient Education: The Next Frontier in Marketing
  • SALES - Tomorrow’s Rep: What Can Be Done So We Have the Right People 5–10 Years From Now?

Roundtables moderated by Pharm Exec editors

  • MARKETING- How to Become a True Strategic Partner When the Blockbuster Model Is Running Out of Steam
  • SALES - How Doctors Learn from Pharmaceutical Companies

Workshops led by nationally known facilitators/professors

  • Top vendors in the market will be on site at the Exhibit Hall to share with you their latest and greatest services and products
  • Unmatched opportunities to interact with other pharmaceutical industry executives as part of the core program and at special social networking events

Pharmaceutical Executive’s Marketing & Sales Summit provides a unique opportunity to benchmark your sales and marketing practices and harness valuable information that can be directly applied to your marketing teams and sales forces immediately!  Please be sure to register soon—seating is limited.